The largest food fair in West Sweden, FFCR, is set to take place at Prioritet Serneke Arena in Gothenburg from September 16th to 17th, 2026. This event promises to be a hub of news, inspiration, and new opportunities for attendees. Over 150 exhibitors from both leading suppliers and small local startups will be present, offering a comprehensive overview of the HORECA industry.

One of the key features of this year's fair is the introduction of a smart event app called FFCR Nordic. This app allows visitors to discover new exhibitors, network with fellow attendees, and find new contacts. Visitors will also receive a name tag equipped with a chip that enables easy scanning of booths they are interested in. Instead of collecting business cards, an email containing details of favorite booths will be automatically sent to them.

For exhibitors, FFCR offers unique opportunities to showcase their products and connect with potential customers. The fair provides a platform for businesses to stay ahead of the curve by being the first to experience the latest trends in the HORECA industry.

Visitors are encouraged to subscribe to the newsletter for unique offers, industry news, and the latest trends. The fair's opening hours are from 10:00 AM to 6:00 PM on Tuesday and from 10:00 AM to 4:00 PM on Wednesday at Prioritet Serneke Arena on Krutvagen 2, Gothenburg.

This event is expected to attract a significant number of visitors and exhibitors. With its focus on innovation and networking, FFCR promises to be an essential gathering for anyone involved in the HORECA industry in West Sweden.