Iberflora, the International Flower and Plant Fair, took place from October 14 to 16 at Feria Valencia, one of the most significant events in the green sector in Europe. This fair is a meeting point for professionals and companies from around the world, offering a platform to showcase the latest trends and innovations in horticulture.

The event featured 29,999 exhibitors across three halls—Halls 1, 3, and 4—on the third level of Feria Valencia. Over 39,900 visitors attended, contributing to a vibrant atmosphere filled with discussions on current issues and new developments. The fair included various activities such as seminars, exhibitions, trend presentations, workshops, and award ceremonies.

One of the highlights was the presentation of Masecor's new line of fiber production from wood. The company emphasized that there is a new younger consumer who seeks experiences rather than just products, integrating plants into their lifestyle. Another exhibitor expressed their ambition to enter Central Asia after 30 years of working in Europe.

Iberflora has been recognized as a key reference event for the gardening sector in Spain. It serves as an essential meeting point for nursery owners and retail outlets in Spain, while international buyers can quickly connect with major Spanish producers. The fair's organizers are preparing for an even more international edition in the future.

The event concluded with numerous awards being presented during Iberflora Innovation Awards. These recognitions celebrated outstanding achievements in the green sector, highlighting the innovative spirit and technological advancements showcased by exhibitors.