From September 30 to October 2, 2025, Madrid will host Fruit Attraction, the leading event in the fruit and vegetable industry. This biennial fair is set to attract over 117,000 trade visitors and feature an exhibition area of 70,000 square meters. With the incorporation of halls 12 and 14, Fruit Attraction will expand its size and improve visitor organization, providing a more comfortable and enriching experience for all participants. The event will serve as a platform for international supply and demand to meet, offering opportunities for business growth and market expansion.

Fruit Attraction is not just a fair; it is a hub of innovation, quality, and knowledge. It aims to boost international commercial activity within the fruit and vegetable sector while promoting training and interaction among professionals throughout the value chain. The event will include sections such as Fresh Produce, Auxiliary Industry, Innova & Tech, and Fresh Food Logistics. Attendees can also look forward to awards for the best stands and guest importing countries.

The fair's success is evident from its previous edition in 2024, which achieved record figures with a 13% increase in trade visitors. Additionally, Fruit Attraction has reaffirmed its growth and leadership with a new distribution of halls and sectorization by geographical area. The event's organizers are committed to providing a dynamic experience that caters to the needs of operators, retailers, and professionals looking to grow their businesses.

For those interested in exhibiting at Fruit Attraction 2025, there is still time to register. The fair offers virtual passes for those unable to attend in person but still wish to engage with exhibitors and visitors online. Fruit Attraction is more than just an event; it is a strategic opportunity for businesses in the fruit and vegetable sector to connect with global partners and drive their growth forward.