Dubai World Trade Centre is set to host ISM Middle East, the leading confectionery and snack trade show, from September 15-17, 2025. This event is not just an exhibition but a strategic platform for forging partnerships and exploring game-changing business opportunities. With an expanded exhibition space, ISM Middle East aims to meet the surging global demand for innovative products and transformative insights.

The 2025 edition of ISM Middle East will feature over 550 elite exhibitors from more than 50 countries. Visitors can expect a dynamic showcase of revolutionary chocolate products, exquisite confectionery, innovative snack foods, indulgent ice creams and desserts, artfully crafted cakes and biscuits, and timeless traditional sweets. This expansive lineup is designed to cater to the evolving consumer preferences and trends in the confectionery industry.

One of the key trends highlighted at ISM Middle East is the rise of functional confectionery. Brands are infusing intelligence into indulgence with ingredients like nootropics, adaptogens, and botanicals to cater to wellness-conscious consumers. Additionally, the market is shifting towards multi-sensory experiences, with treats that engage all the senses. AI-driven personalization is also transforming the industry by allowing brands to craft customized treats tailored to individual flavor preferences and dietary needs.

Sustainability remains a critical focus for confectionery brands. Ethical sourcing and eco-friendly packaging are becoming increasingly important as consumers demand transparency from farm to final bite. From fair-trade cocoa to zero-waste innovations, the industry is leading a responsible revolution while delivering on flavor.

The future of flavor in sweets and snacks includes bold exotic infusions, retro-nostalgic comebacks, spicy-sweet pairings, umami-rich chocolates, and cultural crossovers. These innovations are redefining consumer choices in an ever-evolving market.

For those looking to stay ahead of the curve in this dynamic industry, ISM Middle East offers expert sessions on sustainability, AI-driven innovation, evolving consumer demands, ethical sourcing, waste reduction, and next-gen eco-friendly packaging. Over three days of power-packed sessions, attendees can gain valuable insights into breaking into the booming MENA market.

With its expanded exhibition space and a range of expert-led sessions, ISM Middle East promises to be an invaluable event for anyone involved in the confectionery and snack industry. Don't miss your chance to be part of this transformative showcase!