Back in Michigan | October 21, 22 & 23, 2025, the Future of Automotive Testing Conference is set to take place at the Suburban Collection Showplace in Novi, Michigan. This three-day event is dedicated to automotive testing and development, attracting an expected 250 exhibitors. The conference aims to reduce development cycles, save costs and resources, and eliminate recalls through the latest in vehicle and component testing and validation technology.

The exhibition area will feature the latest innovations in automotive testing and development. Attendees can explore various aspects of the industry, including an innovation showcase and a conference that delves into the future of automotive testing. This year's event promises to be a significant milestone for the automotive industry, offering a platform for networking, learning, and showcasing cutting-edge technologies.

One of the highlights of this year's conference is OxTS's new localization solution called WayFinder. This innovative solution works in any environment, even in GNSS-denied spaces. It uses a software called Lidar Boost to deliver precise localization both within and between environments. This technology is expected to revolutionize how automotive testing is conducted.

Another important topic discussed at the conference is the struggle many Original Equipment Manufacturers (OEMs) are facing in modernizing software-defined vehicles (SDVs). Despite advancements in connectivity and autonomy, manufacturers are encountering roadblocks such as outdated infrastructure, fragmented development processes, and shifting regulatory requirements. The conference aims to address these challenges by providing insights and solutions.

Overall, the Future of Automotive Testing Conference is an essential event for anyone involved in or interested in the automotive industry. With its focus on innovation and practical solutions, it promises to be a valuable resource for professionals looking to stay ahead in their field.