The 100% Hotel Show, a premium exhibition for hoteliers and tourism professionals, is set to take place in Athens from November 15 to 17, 2025. This event is expected to attract a significant number of specialized exhibitors, with over 250 participants showcasing their products and services. The show will also welcome more than 30,000 visitors and around 5,000 workshop participants.

The organizers of the 100% Hotel Show emphasize the importance of parallel events, which provide specialized professional knowledge and create targeted business experiences for the attendees. These events are designed to offer development and networking opportunities for hoteliers and tourism professionals. Visitors can explore specially designed areas where these specialized events take place, organized in collaboration with distinguished companies in each sector.

The event's focus on hoteliers and the development of the hotel product is central to its mission. It also highlights the relationship between all productive sectors (both at product and service level) with the heavy industry of Greece—Tourism. The show aims to foster connections and collaborations among various stakeholders in the tourism industry.

Visitors to the 100% Hotel Show come from all sectors of tourism, including hoteliers, architects, designers, travel agents, tour operators, media representatives, and entrepreneurs. This diverse audience ensures a rich exchange of ideas and innovations within the industry.

In summary, the upcoming 100% Hotel Show Athens promises to be a significant event for those involved in the hospitality and tourism sectors. With its emphasis on specialized knowledge sharing and networking opportunities, it is poised to be a major highlight in the Greek tourism calendar.