The 30,794 visitors to Xenia 2024, the most exclusive event in the hospitality industry, witnessed a vibrant and dynamic event that generated significant networking and business opportunities. The event, held in November 2025, concluded successfully with a series of high-level discussions, innovative presentations, and parallel events that energized the attendees.

The hospitality industry and new businesses and innovations in the market met for three days of engaging discussions. The atmosphere was filled with enthusiasm and optimism, as everyone was ready to integrate new strategies into their businesses.

The Red Spot Stage became a symbol of meeting and inspiration for hospitality professionals, architects, and investors. The themes discussed included artificial intelligence in hospitality, customer experience design, trends and evolution in social media, digital advertising, online sales, financial programs, pricing strategies, the new era of digital payments, and more. The presentations offered insights into better practices, modern trends, and the experiences of top professionals.

Xenia 2024 also saw the first appearance in Greece of an exclusive modular construction project by Costas Gagos Architecture & Design. The underground modular units captivated visitors with their design and functionality. Hoteliers, investors, architects, and builders discovered this pioneering approach to renting premium glamping units.

The 12th General Assembly of H.E.E., with over 900 guest participation from across Greece on Saturday November 23rd, focused on the challenges faced by the hospitality sector both internationally and nationally. There was a call for intermediate action to ensure that Greek tourism can secure its future growth.

Xenia 2024 welcomed a large number of visitors with genuine interest in the exhibitors' products. VITEX's Business Director expressed great satisfaction with their participation. JYSK A.E.'s Director of Corporate Clients noted very positive impressions from their first participation at Xenia. E.Mperiies Kafe's President commented on very positive impressions from their recent Xenia experience.