The 19th edition of the Fresh Market Exhibition, held on September 17, 2025, at the Mazurkas Exhibition Center in Poland, attracted 200 exhibitors and over 5,000 visitors. The exhibition covered an area of 15,000 square meters, showcasing the latest trends and innovations in the fresh produce industry. This event was organized by KJOW Sp z o. o., a leading company in the fresh market sector.

Building a long-term relationship with a retail chain is crucial for suppliers looking to stabilize their sales and achieve significant profits. According to industry experts, understanding buyers' needs and chain structures is fundamental. Regular monitoring of sales performance and clear communication with buyers are essential steps. Additionally, suppliers must be proactive in analyzing sales data and suggesting improvements, while also being flexible in negotiations and adapting to buyer needs.

Ensuring product quality is another key aspect of maintaining a long-term relationship. This involves regular product testing in accredited laboratories, monitoring and optimizing cultivation processes, and using certified plant protection methods. Effective communication and logistics are also vital; having backup sources of supply and working with reliable transportation partners can help ensure punctual and reliable deliveries.

When deciding between focusing on one retail chain or diversifying sales channels, companies face various trade-offs. Focusing on one chain offers sales stability and better cooperation terms but may lead to dependence on a single customer. On the other hand, diversification can distribute risks but requires better management due to higher operational costs and varying standards across different channels.

Experts recommend a balanced approach that involves working with several retail chains while developing other channels such as e-commerce or wholesale markets. Companies should aim to provide added value by supporting the chain's marketing efforts and meeting quality standards from production to delivery. Logistical stability is equally important for punctual deliveries.

In conclusion, while concentration offers stability, diversification provides more flexibility but requires better management. Companies should choose a strategy that fits their capacity and resources but never rely solely on one buyer. Exploring various selling paths can lead to long-term success in the fresh produce industry.