The Bett UK 2025 event, held from January 22 to 24, 2025, in London, attracted a record-breaking number of visitors, with over 35,000 people attending the world's largest education and technology fair. This event was not only a showcase of cutting-edge educational technologies but also a platform for international collaboration and knowledge exchange. The Bett Show UK was attended by more than 200 Brazilian educators as part of a significant delegation organized by the Bett Brasil team.

Claudia Valério, the General Director of Bett Brasil, emphasized the importance of attending such events on a global scale. "The event in London allows us to see the forefront of global education because it brings together many countries," she stated. "This enables us to understand trends and what we will encounter in the future." She highlighted that key topics at the event included Artificial Intelligence (AI) and inclusivity.

Adriana Martinelli, the Content Director of Bett Brasil, noted that the increased participation of Brazilian educators demonstrated growing interest in connecting with global education trends. "The significant increase in participants shows a growing interest in Brazil to connect with global education trends," she said. "This expanded presence strengthens Brazil's representation at the event, promoting greater exchange of experiences and strategic networking."

The delegation's success was evident in various ways. Interactions on WhatsApp groups, participation in technical visits, and the success of the Brazilian lounge were all highlights. Monique Araújo from Rio de Janeiro shared how she was inspired by seeing students from Hong Kong present their projects at the Bett Show. "It brought inspiration to seek more autonomy and protagonism for our children in Brazil," she said.

Educators like Olga Aldana Nora from São Paulo appreciated practical tools that could save time on lesson planning and assessment. She also reflected on AI's role in education, emphasizing its potential to enhance learning while maintaining human connections.

Alessio Costa Lima from Undime highlighted the importance of bringing back new technologies and contacts to improve educational conditions in Brazil. The delegation received support from various organizations including Google, Samsung, and Quizizz.

The Bett Brasil Congress is scheduled for April 28 to May 1, 2025, at Expo Center Norte in São Paulo. This event promises to continue fostering innovation and collaboration among educators from around the world.