Following the record-breaking success of the 2025 Asia Pacific Incentives and Meetings Event (AIME), independent post-show research and analysis projects $400 million (AUD) in business transactions between exhibitors and buyers within the next year, marking a significant 21% increase compared with AIME 2024. The event, held at the Melbourne Convention and Exhibition Centre (MCEC) from February 10-12, saw participation from over 675 exhibiting organisations, 640 hosted buyers, and more than 4500 attendees from around the world.

AIME 2025 set new records for its size, number of hosted buyers, exhibitors, attendees, and the value of business generated on the show floor. Matt Pearce, Director of Talk2 Media & Events, stated: “AIME 2025 surpassed all expectations, and the extension of our contract with MCB is a testament to our ability to deliver exceptional events. Our team is committed to building on the momentum of AIME 2025, continuing to innovate, and elevating the event experience.”

MCB CEO Julia Swanson said: “As the owners of AIME, MCB is thrilled to see the event continue to grow and thrive, producing positive impacts for the business events industry. We look forward to many more years of this landmark event providing a platform for building connections and sharing knowledge, right here in Australia’s events capital.”

Event Director Silke Calder noted that demand for AIME 2026 was already strong. “Exhibitors and buyers continue to see the unparalleled opportunities for business development, networking and learning that AIME provides. We look forward to building on this momentum and continuing to shape the future of business events in the Asia Pacific region in the years ahead.”

The success of AIME 2025 has led to Talk2 Media & Events being re-appointed to deliver the event in partnership with MCB through to and including AIME 2028. The indigenous artwork used by AIME is designed by Emma Bamblett of Kinya Lerrk in partnership with Little Rocket.

AIME is set to return on February 9-11, 2026 at the Melbourne Convention and Exhibition Centre.