Professional Beauty GCC is set to be the leading event for discovering the future trends in beauty, hair, and wellness for 2026. The event is scheduled to take place in Dubai, marking its 10th anniversary with a series of exciting activities and giveaways. Madi International has been announced as the platinum sponsor for this milestone year.

The event will cover an impressive area of 72% of Gen Z's demand for AI-powered beauty experiences, as revealed by a recent report. This indicates a significant shift towards technology-driven beauty solutions among younger consumers. Professional Beauty GCC will also feature a range of exhibitors and participants, including Wella Professionals, Eliokap, and Louis Vuitton, who are showcasing their latest innovations in hair care and luxury beauty products.

The venue, Jumeirah Marsa Al Arab, an ultra-luxury resort with a superyacht marina, will provide a luxurious backdrop for the event. Therme Dubai, set to open in 2028 as the world's tallest wellbeing resort, will also make an appearance at the event. The UAE’s longevity wellness hub has secured $4 million to expand across the Gulf Cooperation Council (GCC) region.

Professional Beauty GCC Awards 2025 have also been announced with entries now open. The awards celebrate excellence in the beauty industry and provide a platform for professionals to showcase their best work. Additionally, there will be a countdown to the event with various business news features highlighting key trends and challenges in the UAE's beauty market.

The event is expected to attract over 100 exhibitors and thousands of visitors from across the GCC region. With its focus on innovation and education, Professional Beauty GCC promises to be an inspiring day for all attendees.