Balnearia, the event dedicated to hospitality and beachfront services, has seen significant growth since its inception in 2017. Managed by Tirreno Trade Srl, it has become a crucial reference point for beachfront businesses along the Tyrrhenian coast. This year's edition, in 2024, was particularly successful despite ongoing uncertainties about the future of beachfront activities. The event's success is even more remarkable when considering its concurrent sister event, Tirreno C.T., which focuses on hospitality and outdoor services.

The 2024 edition of Balnearia was not just a showcase of products and services but also a platform for addressing critical issues such as the Bolkestein directive and coastal erosion. Social issues, including worker safety and beachgoer safety, were also discussed. The presence of sector associations like Assobalneari Italia, Assodemaniali Italia, and others further enriched the event.

In terms of numbers, the 2024 edition saw an impressive 430 exhibitors representing over 900 brands at Carrara Fiere. This high turnout reflects the event's importance in the hospitality and outdoor sectors. The exhibition area was situated in Carrara Fiere's prestigious exhibition district, centrally located on the Tyrrhenian coast in Versilia.

Looking ahead to the 26th edition scheduled for February 23-26, 2025, Balnearia promises to continue its tradition of innovation and excellence. The event will offer insights into cutting-edge solutions and market trends, focusing on future-proofing beachfront operations. With its strong organizational structure and continuous relevance to industry needs, Balnearia is poised to remain a key player in the hospitality sector for years to come.