Artigiano in Fiera is the most significant global event dedicated to artisanship and small businesses, taking place annually in December at Fieramilano Rho-Pero. This event, which spans from December 6th to December 14th, attracts more than one million visitors and over 3,000 craftsmen from 100 world countries. The fair offers a unique platform for artisans to present their products, share their stories, and celebrate the culture and traditions of their local territories.

The event is not just a physical exhibition but also a "Phygital" experience supported by a digital platform with over 1.5 million registered members. This digital platform extends the visibility of participating businesses throughout the year, providing tools for online promotion and sales. Companies can enhance their online presence through various services such as newsletters, social media accounts, and promotional materials.

Artigiano in Fiera aims to highlight businesses that focus on human capital and sustainable practices. These companies are deeply connected to their territories, transforming raw materials using natural processes. The event promotes values such as product authenticity, originality, quality, environmental sustainability, physical well-being, and the use of natural fabrics.

Participation in Artigiano in Fiera comes with various costs. The subscription fee for each enterprise includes internal parking and access to the Online Catalogue. Additionally, companies can opt for food and beverage activities or subscribe to the digital platform for an exclusive showcase. Each company must demonstrate the originality, authenticity, and quality of their products to be eligible for participation.

In summary, Artigiano in Fiera is a comprehensive event that combines physical and digital experiences to support small businesses globally. It offers a unique opportunity for artisans to showcase their work while promoting sustainable practices and cultural values.