MIDO 2025, the world's only eyewear exhibition, is set to take place from January 31 to February 2 at Fiera Milano Rho in Rho, Milan. This biennial event attracts over 1,200 exhibitors from 50 countries and visitors from 160 nations. Spanning seven pavilions and eight exhibition areas, MIDO showcases the entire eyewear production chain, from lenses and frames to packaging and materials.

The exhibition area covers a vast space of 8 exhibition zones, highlighting every aspect of the eyewear industry. Visitors can explore everything from lens technology to machinery, frame design to packaging materials. Moreover, the event features a Fashion District, Lenses Design Academy, FAiR EAST, Tech Start Up zones, and an Design Academy for a comprehensive experience.

MIDO is not just about showcasing products; it's also a platform for networking and business opportunities. Attendees can discover new collections, acquire new skills, and increase brand awareness through numerous events. The intense communication strategy both traditional and digital plays a crucial role in achieving participation goals.

For those planning to attend MIDO 2026, the opening hours are as follows: Saturday, January 31 from 9:00 AM to 7:00 PM; Sunday, February 1 from 9:00 AM to 7:00 PM; and Monday, February 2 from 9:00 AM to 6:00 PM. Fiera Milano Rho is located at Strada Statale del Sempione, 28 in Rho - Milan.

To ensure a smooth experience for all attendees, information on accommodation options for flights and hotels is available. Additionally, special offers for group travel are provided. MIDO also caters to minors, people with disabilities, and those traveling with pets.