The International Floriculture Trade Fair (IFTF) 2024, set to take place from November 5th to 7th at the Expo Greater Amsterdam in Vijfhuizen, Netherlands, is shaping up to be the largest and most influential event in the floriculture industry. With over 150 flower growers from 13 countries, including new participants from Uganda and expanded presences from Ethiopia and Kenya, this year’s fair is expected to draw over 300 exhibitors and a record number of visitors from over 125 countries. The exhibition area spans an impressive 25,000 square meters, providing ample space for attendees to explore new floral varieties, innovative technologies, and sustainable practices.

One of the key highlights of IFTF 2024 is the increased focus on sustainability. Flower breeders are showcasing eco-friendly packaging solutions and water-efficient growing practices, while exhibitors are emphasizing their commitment to reducing their environmental footprint. This year’s fair also features a Floriforum session on November 4th, titled “Cultivating Sustainability Together – Shaping Tomorrow’s Floriculture,” where industry leaders will discuss important steps for both B2B and B2C communication.

Visitors can expect a dynamic atmosphere filled with creative floral designs and innovative displays. The event offers numerous opportunities for networking, making business contacts, and exploring future business opportunities. Attendees are encouraged to register early to secure their spot, as the event is expected to draw a large crowd once again.

Exhibitors at IFTF 2024 include Pro Ecuador, which has built a country pavilion using recycled pallets and natural materials. Pro Ecuador’s Juan Carlos Yepez notes that IFTF has become their most important promotional event outside Ecuador. Other notable participants include Soex Flora from India and Rosebud from Uganda, both of which are leveraging the fair to establish meaningful connections with buyers worldwide.

The fair also provides a platform for emerging trends in floriculture. For instance, Mecaflor is launching a new sleeving machine that attaches flower food to sleeves. This innovation aims to enhance the freshness and longevity of flowers during transportation. Additionally, there will be discussions on how flowers love people and how people love flowers during the Floriforum session.

In conclusion, IFTF 2024 promises to be an unmissable event for anyone in the floriculture industry. With its wide array of exhibitors, global representation, focus on innovation, and commitment to sustainability, it offers a comprehensive experience that connects every part of the floriculture world. Whether you’re looking to make new business contacts or be inspired by breathtaking floral artistry, IFTF 2024 is undoubtedly the place to be in November 2024.