The Japan Jewelry Fair (JJF) is an international trade show that brings together over 350 exhibitors and attracts more than 12,320 visitors annually. Organized by Informa Markets Jewellery and the Japan Jewelry Association, this event is a must-attend for professionals in the jewelry industry. Held in Japan, it offers a unique platform for showcasing the latest trends and business opportunities.

This year, the fair featured an expanded exhibition area, including various new programs and larger pavilions. It also included seminars to explore industry trends and educational sessions for talent development. The fair serves as a showcase for Christmas market needs and a place to purchase trending products. Since its inception in 1993, JJF has been highly regarded by both domestic and international buyers who seek to make direct purchases at the earliest possible opportunity.

Moreover, JJF is known as a "trade show by the industry for the industry," focusing on education and market expansion. This year's event saw an impressive number of WeChat live streaming viewers at over 38,000. The fair's success is further highlighted by its inclusion in the flagship magazine of Informa Markets Jewellery, JNA, which published an article on JJF 2024.

For those interested in exhibiting at JJF 2025, detailed information can be obtained through their dedicated page or by contacting Informa Markets Jewellery directly.