Versous, the vending and business formats exhibition, took place from April 1 to 3, 2026, in Moscow at VDNH, Pavilion 57. This event aimed to promote the development of modern business formats, including automated trading and the improvement of tourist attractions, urban comfort, and roadside services. The exhibition attracted 200+ participants, including vendors of vending machines, systems of self-service, franchises, and business services.

The three-day forum featured master classes, discussions on innovative formats, and a competition among formats. Over 6000 visitors attended the event. The participants were divided into three main categories: 35% in vending (including vending machines, ingredients, payment solutions), 35% in franchising (from HoReCa to retail and services), and 21% in self-service systems (such as automatic fuel stations, laundromats, car washes). Additionally, there were 9% of B2B companies involved.

VerSous provided numerous opportunities for businesses in tourist clusters. It covered topics such as automation of business processes, AI integration, AR/VR technologies. The event also discussed franchising and investment strategies. Self-service businesses were highlighted for their potential to grow profitably without a workforce. Marketing and personal efficiency were also key topics.

In 2025, the event welcomed 97 companies from 16 regions of Russia and China. Over three days, the forum and exhibition were visited by 4147 people—investors, entrepreneurs, and top managers from various companies. Positive feedback came from participants like Vitaly Bakaleiko from "Istочник Здоровья," Maxim Mozhar from "Телеметрон," and Ilnar Shamshutdinov from HOHORO.

Exhibition Management Technology Group organizes b2b exhibitions and conferences with over 7000 participants annually. They manage an electronic media platform and provide consulting services in franchising. VerSous offers the latest news updates via email subscriptions.

The event ran from April 1 to April 3 with specific hours: April 1-2 from 10:00 to 18:00; April 3 from 10:00 to 16:00 at VDNH Pavilion 57 in Moscow.