The 32nd International Exhibition of the Parfumery and Cosmetics Industry, InterCHARM, is set to take place from October 15 to 18, 2025, in Moscow at the Crocus Expo Pavilion 3. This event is expected to be a significant milestone in the beauty industry, with a total of 1400+ participants representing various products and services related to beauty, aesthetics, and health. The exhibition will span over five halls (13, 14, 15, 17, and 18) on the first floor of the Crocus Expo.

The event will attract a substantial number of visitors and exhibitors. With an estimated 15,000 attendees at conferences and show floor events, the exhibition promises to be a hub of innovation and networking. Additionally, there will be approximately 1,100 business meetings between manufacturers and retail networks during the Retail Connect segment. The total value of contracts signed during the exhibition is projected to reach RUB 50 billion.

InterCHARM offers a wide range of sectors for participants to showcase their products. These include Cosmetology and Aesthetics, HairCharm for professional hair care products and tools, NailCHARM for nail care products and tools, MakeUpCHARM for makeup products and tools, La Niche for niche exclusive perfumery and cosmetics, R-Beauty for beauty and health products from Russian manufacturers, Green Valley for natural and organic cosmetics and accessories, Niche Health for vitamins, supplements, healthy nutrition oils, K-Beauty for Korean beauty product manufacturers entering the Russian market, as well as various other sectors catering to different needs in the beauty industry.

The exhibition hours are from 10:00 to 18:00 on October 15 (Wednesday), October 16 (Thursday), October 17 (Friday), and until 16:00 on October 18 (Saturday). Participants are advised to wear comfortable shoes and bring shopping bags for samples. The venue is conveniently located near Makiino metro station on the Arbat-Pokrovskaya line. Free parking is available on-site.

InterCHARM aims to define the future of the beauty industry by showcasing new trends and innovations. It is an excellent opportunity for professionals from various fields within the industry to learn about new products and suppliers. For bloggers and influencers looking to create content or retailers seeking new business opportunities, InterCHARM provides dedicated spaces with programs tailored to their needs.

For more information or assistance regarding participation or attendance at InterCHARM 2025, visitors can contact salesteam@intercharm.ru or call +7 (495) 664-49-55.