The FENINJER, now in its 80th edition, has a rich history that began with the "Group of 11," a coalition of 10 jewelry companies. This group organized an exhibition aboard the transatlantic Italia C., which laid the foundation for what would become the largest jewelry fair in Latin America. The first official edition of the fair took place in 1975 at the Hilton Hotel in São Paulo, attracting jewelers committed to quality and passionate about the symbolic content of their work. In 1983, the event officially adopted the name FENINJER—Feira Nacional da Indústria de Joias, Relógios e Afins—signaling not just a name change but a significant boost in prestige and relevance within the market.

In recent years, FENINJER has continued to evolve, with its 80th edition set to take place from August 4 to 7, 2025, at Transamérica Expo Center in São Paulo, Brazil. The event spans two halls (D & E) and covers an area of 120 square meters, offering ample space for over 100 exhibitors and thousands of visitors. Sauer's launch of a new jewelry collection inspired by Japanese culture during SP-Arte 2025 is just one highlight among many scheduled events. The fair also features talks and seminars that delve into industry trends and management strategies.

FENINJER+ has become a platform for innovation and networking, with numerous exhibitors and visitors eager to explore new opportunities. The fair attracts both domestic and international guests, fostering a vibrant exchange of ideas and business prospects. With only 120 days left until the next edition, excitement is building as jewelers prepare for what promises to be another remarkable event in the history of FENINJER.