The Latin American Housewares trade show, scheduled from June 23rd to 26th, 2025, will be held at the Distrito Anhembi in São Paulo, Brazil. This event is focused on home consumer goods, housewares, décor & design, and aims to bring together suppliers and local brands with new market opportunities, business, networking, and sales growth. The fair will attract retailers of all sizes, importers, distributors, specialized buyers, corporate market specialists, and e-commerce experts.

The audience for this trade show is increasingly qualified. In 2024, CEO's, directors, managers, buyers, representatives, and opinion leaders from the industry and retail sector visited the fair. Notably, those responsible for purchasing from the country's main retail chains such as Armazém Paraíba, Carrefour, Casas Bahia, Casa & Vídeo, Cybelar, Eletrozema, Fast Shop, Gazin, Grupo Cencosud, Leroy Merlin, Americanas, Lojas Cem, Lojas Colombo, Magazine Luiza, Pernambucanas, Ponto visited the fair. This represented a total of 26 thousand outlets.

The trade show has seen significant growth in both visitors and exhibitors. In 2024 there were over 40 thousand visitors compared to 32 thousand in 2023 (a +25% growth). Additionally, the number of exhibitors increased from 550 to 700 (a +27% increase). The exhibition area also saw a +400% growth in square meters compared to the previous year.

For exhibitors looking to participate in this event and explore new segments and sales channels within the specialized market and retail industry meeting point; turnkey packages with complete solutions are available through a strong sponsored buyer program. To get more information or organize your participation contact Grupo Eletrolar at +55 (11) 3197-4949 or visit their website at www.grupoeletrolar.com.br.

The product categories include kitchen housewares furniture bath beyond decor. Be an exhibitor at the largest trade show of small and large home appliances in Latin America.