SPORTEC, the largest exhibition in Japan specializing in the sports and health industry, is set to take place from July 30th to August 1st, 2025, at Tokyo Big Sight – East Hall. This event aims to bring sports closer to everyone and inspire a healthier, more active society by promoting participation and enhancing athletic performance. The exhibition will feature over 550 exhibitors from around the world, with an expected attendance of more than 40,000 visitors.

Japan is gaining significant attention as a host country for international sports events. The upcoming World Athletics Championships in 2025 and the 20th Asian Games in Aichi-Nagoya in 2026 will showcase Japan’s world-class sports facilities and hospitality. These events are expected to attract top athletes and spectators from all over the globe.

The exhibition will also highlight Japan’s advancements in sports technology, including wearable devices, data analytics, and innovative training methodologies. The integration of technology into sports training and performance enhancement attracts international professionals and enthusiasts seeking cutting-edge solutions.

The Japanese sports market represents a significant economic opportunity for growth. International companies and investors are increasingly interested in tapping into Japan’s sports industry to promote products, services, and technologies. The event offers a platform for connecting with decision-makers who can drive innovation and expand sales.

SPORTEC provides exhibitors with numerous advantages. Attendees include over 40,000 key public and private decision-makers who gather to promote regional revitalization through sports and create health infrastructure. The exhibition features more than 80 specialized seminars where experts share insights and networking opportunities. Live demos and presentations at the booths allow exhibitors to pitch directly to global sports professionals and receive valuable feedback.

In summary, SPORTEC 2025 is an unparalleled opportunity for companies in the sports and health industry to showcase their products, engage with industry leaders, and generate substantial business.