The beauty market is constantly evolving, and the Fórum Hair Brasil Masters 2025 is no exception. The event, originally scheduled for a different date, has been strategically moved to July 19-21, 2025, at the Frei Caneca Convention Center in São Paulo. This change was made to provide a more exclusive environment, with deep immersions, new content, and transformative experiences. By moving the event to July, it avoids coinciding with Easter, making it easier for professionals from all over Brazil to attend without conflicting with their work schedules or family celebrations.

A significant change is that the Expo area will not be held this year but will instead take place in 2026. This shift will allow for a greater focus on education, professional qualification, and direct and effective information exchange with industry masters. The event promises three days packed with information, qualified networking, and presentations of the hottest trends in the beauty market.

Joining forces are the leading names in the sector. The main leaders from top salons in Brazil and around the world will be present to share their knowledge, techniques, and strategies to help you grow and stand out among your clients and within your professional circle.

There will be a strong focus on education for professional growth with a large program dedicated to learning, including practical workshops and enriching experiences. High-level networking is also a key component of the event. Attendees can create valuable connections by exchanging experiences with top professionals and expanding their opportunities in the industry.

The Fórum Hair Brasil Masters: July 19-21, 2025! Stay tuned and secure your participation now to experience an unforgettable event. Location: Frei Caneca Convention Center, São Paulo.

The future of beauty starts here. You can't afford to miss it!