Tokyo is set to host the ISM Japan trade fair from April 15th to 17th, 2025. This event is dedicated to the sweets and snacks industry and is expected to attract a significant number of exhibitors and visitors. ISM Japan aims to be the leading platform for showcasing products and innovations, connecting with key players in the Japanese and East Asian market.

With a growing region that is increasingly hungry for food innovations, particularly in the sweets and snacks sector, ISM Japan is poised to become a pivotal event in the food and beverage industry. The fair will be co-located with seven established partner fairs, including Anuga Select Japan, Dessert Sweets & Bakery Festival, FABEX Food & Drink OEM Expo, Future Rice Fair, Premium Food Show, and ProWine Tokyo. This collaboration will provide a comprehensive platform for exhibitors to reach a wide audience.

In 2024, the combined eight fairs attracted 932 exhibitors and 55,214 visitors. ISM Japan itself featured 15 country and regional pavilions and had an impressive 93% international exhibitor participation rate. These figures indicate the high level of interest and engagement from both domestic and international participants.

For those looking to exhibit at ISM Japan, stand areas are now available for booking. The fair offers an excellent opportunity to meet buyers and decision-makers from top retailers, importers, distributors, and wholesalers. Exhibitors can influence the "Who-is-Who" in the Japanese and East Asian regions by presenting their products and innovations.

The market trend highlights that this region is expected to become the largest food consumption area globally by 2030. As such, ISM Japan plays a crucial role in driving innovation and growth within the sweets and snacks industry. Attendees can expect to see cutting-edge products and trends that are shaping the future of this dynamic market.

In conclusion, ISM Japan 2025 promises to be a significant event for anyone involved in the sweets and snacks industry. With its strategic location in Tokyo, extensive partner fairs, diverse pavilions, high international participation rate, and growing market trends, this fair is undoubtedly one of the most important events in East Asia's food industry calendar.