The 47th Travel+ International Tourism Exhibition and Adventure Festival, held in Budapest from February 19-22, 2026, was a resounding success, attracting over 23,000 visitors and 250 exhibitors from 35 countries. The event took place at the HUNGEXPO Budapest Congress and Exhibition Centre, spanning more than 30,000 square metres of space. This year's exhibition featured a focus on smart tourism and active tourism, with new initiatives like speed business meetings and sustainability islands adding to the dynamic atmosphere.

Exhibitors reported an increase in interested customers for products and services, with many deals signed during the event. The Budapest Boat Show, Caravan Salon, and E-bike Test&Show were integral parts of the exhibition, showcasing the latest trends in travel and leisure. Notably, the foreign guest of honour was Slovakia, which presented itself with a large stand and various curiosities and tastings. The Hungarian Guest of Honour was Balaton in Four Seasons and VisitBalaton365, highlighting the beauty of Hungary's largest lake.

The event also included a sustainability island and an island for travel agents and travel insurance companies, fostering direct interactions between market players and their prospective clients. Additionally, the Blogger Corner was a big hit again this year, with backpackers giving talks at the Roadless Festival. The E-bike Test&Show was another novelty that garnered significant interest; thousands of people tried out electric bikes on a dedicated test track covering 3000 square metres.

In summary, the 47th Travel+ Exhibition demonstrated Hungary's commitment to innovation in tourism. With over 44 million overnight stays in 2024 and continued growth in visitor numbers, Hungarian tourism is well-positioned for future success.