Surf Expo, the world's largest and longest-running watersports tradeshow, is set to return to the Orange County Convention Center in Orlando, Florida, from September 4-6, 2025. This event is expected to attract over 750 exhibitors and thousands of registered buyers, making it a significant platform for networking and business growth. The show will feature a wide range of products including Surf, Paddle, Skate, Shoreline, Resort, Swim, Boutique, Footwear, Gift & Decor, and Souvenir items under one roof.

The September show will operate from Thursday to Saturday with hours from 9am to 6pm on Thursday and Friday, and from 9am to 4pm on Saturday. This event is part of Surf Expo's annual calendar that also includes a January show at the same venue. The January event will take place from Wednesday to Friday with similar operating hours.

Surf Expo has been a key player in promoting innovation and sustainability in the watersports industry. The January 2025 event showcased significant industry momentum with strong engagement from both new and established brands. Steve Green, owner of High Mountain Sports in Oakland, MD, highlighted the importance of bringing fresh products to his store during an interview: "Consumers today are looking for unique and new products. Surf Expo allowed us to locate some interesting finds to bring some freshness into our store so we can give our shoppers a reason to keep coming back!"

Allen White's victory at the Florida Shape Off during Surf Expo further emphasized the enduring passion for surfboard shaping among craftspeople. This annual event continues to inspire new generations of surfboard makers.

In addition to product showcases and special events like fashion shows and learning labs, Surf Expo offers numerous networking opportunities for retailers looking to enhance their merchandise mix and engage with outdoor enthusiasts. With more than 80% of buyers writing orders at Surf Expo, exhibitors have ample opportunities to grow their brands and businesses.

For those interested in attending or exhibiting at Surf Expo 2025, registration is now open. Follow @surfexpo on social media for updates and more information about upcoming events.