The Watch & Jewellery Middle East Show, held biannually at the Expo Centre Sharjah in the United Arab Emirates from May 28 to June 1, 2025, offers a unique opportunity for exhibitors and visitors alike. This event, which has been a cornerstone of the region's jewellery industry since 1993, is renowned for its ability to capture the business opportunities of both spring and autumn (year-end) jewellery sales seasons.

For exhibitors, the show provides a trustworthy platform to fortify their presence in the region. With impeccable organisational support and a strong marketing drive, exhibitors can meet new customers, reach out to existing clientele, and build a more established and reliable brand. The show boasts enviable exhibitor retention rates and a biannual frequency that allows participants to tap into all jewellery buying seasons.

The market for luxury goods in the United Arab Emirates is one of the fastest-growing in the world. Driven by affluent nationals, splurging expatriates, brand-conscious youth, and rising tourist arrivals, consumer spending is on the rise. The country has the highest disposable income per capita in the region, making it an attractive destination for luxury goods. Additionally, it has one of the highest concentrations of ultra-rich residents, with its billionaire population increasing by over 30% in just one year.

With free entry and parking available throughout the event dates (Wednesday from 1 pm to 10 pm; Thursday through Sunday from 1 pm to 10 pm), this biannual show is eagerly awaited by both industry leaders and regular participants. It remains one of the very few trade events that have been active since 1993 and continues to enjoy overwhelming goodwill within the industry.

In summary, The Watch & Jewellery Middle East Show is not just an event; it's a strategic opportunity for businesses looking to thrive in one of the world's fastest-growing luxury markets.