The 22nd edition of Marca by BolognaFiere, the international brand showroom, concluded with remarkable success. Held from January 14-15, 2026, in Bologna, Italy, this event showcased the excellence of Italian private label products. Organized by BolognaFiere in collaboration with ADM, the Association of Modern Distribution, the fair attracted 1,300 companies and 24 GDO brands with their own stands. The event spanned nine pavilions and featured a comprehensive layout designed to highlight the best of Italian distribution.

The exhibition area was vast, covering an impressive space that catered to both exhibitors and visitors. With a focus on quality and innovation, Marca by BolognaFiere provided a platform for businesses to network and explore new opportunities. The event was particularly notable for its international buyers program, which facilitated connections between retailers and manufacturers.

Looking ahead to the future, Marca by BolognaFiere is planning an exciting new venture: Marca Poland. Scheduled for April 2-3, 2025, in Poznań's modern fair district, this event is expected to draw even more participants. According to recent reports, the number of retailers and professionals attending the first edition of Marca Poland is increasing significantly.

These developments underscore the growing importance of private label products in global markets. As Marca by BolognaFiere continues to set new standards for brand excellence, it is clear that this fair will remain a key destination for those seeking to connect with Italy's finest distributors and manufacturers.