The next edition of the leading trade fair for the hospitality and restaurant industry, INTERNORGA, is set to take place from March 13 to 17, 2026, in Hamburg. This event, which has been a cornerstone of the industry for years, is expected to draw an impressive lineup of exhibitors and visitors. With an anticipated 1,200 exhibitors and a vast audience, the fair promises to be a dynamic and inspiring experience.

Hamburg once again becomes the central hub for showcasing and shaping trends in the international food and hospitality industry. The fair will offer a comprehensive market overview, ranging from innovative concepts by newcomers and start-ups to pioneering impulses from established international players. The event will feature an extensive range of practical talks, informative congresses, exciting competitions, and networking opportunities.

One of the highlights of INTERNORGA is its focus on sustainability. The fair will showcase innovations and trends that are driving the out-of-home sector towards more sustainable solutions. This focus on sustainability aligns with the growing awareness of environmental issues within the industry.

In addition to sustainability, other key trends that will be explored at INTERNORGA include frozen food products, coffee trends, and digital hotel innovations. The FoodZoom trend analysis from INTERNORGA in collaboration with trend researcher Karin Tischer offers valuable insights into the future of the out-of-home market.

As visitors prepare for this exciting event, they can look forward to a vibrant atmosphere that reflects the motto "Where trends take off." The fair will provide a platform for inspiration and exchange, enabling attendees to actively shape change in their respective industries.