The Airline Passenger Experience Association (APEX) is a leading network of airlines, airports, alliances, suppliers, and related companies dedicated to enhancing the air travel experience for passengers. With over 400 airline and key supplier members, APEX has been serving the industry for more than four decades, working closely with major airlines and key suppliers worldwide.

One of APEX's significant upcoming events is the APEX Global EXPO, scheduled to take place in 2025. This event will cover various aspects of the air travel experience, including aircraft interiors, airport experience, inflight entertainment and connectivity, and inflight service. The expo is expected to attract a large number of exhibitors and visitors from around the globe.

At the recent SXSW conference, Alaska Air Group revealed multiple AI updates that are set to transform the in-flight dining experience. Additionally, CJ ENM showcased K-Dramas on Emirates' in-flight entertainment system (IFE), highlighting the growing trend of personalized content offerings.

APEX's commitment to sustainability is evident through its Four Star and Five Star awards program. Airlines must publicly disclose their sustainability initiatives to qualify for these awards and are required to make incremental improvements annually to maintain their status.

As part of its ongoing efforts to enhance passenger experience, APEX continues to provide valuable industry news and insights through its daily newsletter. This curated content delivers top industry headlines directly to subscribers' inboxes every day.

With its focus on innovation and sustainability, APEX plays a crucial role in shaping the future of air travel experiences. As the industry continues to evolve, APEX remains at the forefront of driving positive change for passengers worldwide.