The 34th International Home and Kitchen Appliances Fair, Zuchex, is set to take place at Tüyap Beylikdüzü from September 19 to 22, 2024. This event, organized by Informa Markets, one of the world's leading trade fair organizers, is expected to attract around 45,000 visitors across five halls. Funda Kunduz, the Fair Director, highlighted that the event will feature over a billion dollars' worth of trade opportunities in the kitchen and home appliances sector.

Zuchex will showcase products from over 1,500 brands across various categories including Tableware and Kitchen Appliances, Cooking Equipment, Plastic Home Appliances / Kitchen Accessories, Household Goods, Decorative Home and Kitchen Appliances, and Electric Household Appliances. These brands will present their latest designs and innovations. The fair aims to inspire a range of engaging activities for home owners.

Informa Markets has integrated sustainability into its operations through its Zuchex initiative. Funda Kunduz emphasized that sustainability is becoming increasingly important for both visitors and exhibitors in the sector. The company's "Eco-Friendly Stand" program encourages exhibitors to move away from single-use stands. Kunduz noted that all electricity used at the fair will be generated from renewable sources.

ZuchXTalks will be held during the fair with sessions on "E-Commerce, E-Export, Digital Transformation, Future Trends and Artificial Intelligence." The first day of these talks will focus on E-Commerce and Digital Transformation. On the second day, seminars on Trends will be held in Züccaciye with sessions on Artificial Intelligence and Innovative Technologies. On the final day of ZuchXTalks, experts will discuss E-Export and Accessing Global Markets.

Over 1500 brands from countries such as Turkey, India, Germany, Portugal, Jordan, Lebanon, Egypt among others are expected to participate in Zuchex 2024. For the first time this year, pavilions from countries like China and Saudi Arabia will also be present at the fair.

The sustainability commitment of Zuchex is evident in its efforts to reduce carbon footprints. Kunduz stated that 100% of electricity used at the venue will come from renewable sources. This initiative aims to significantly reduce the carbon footprint of the event.

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