HUSUM WIND, the leading trade fair for the wind industry, has launched a new online platform to set new standards in communication and marketing within the sector. The platform, which will go live before the September 2025 fair, aims to provide exhibitors with a powerful tool for content marketing and direct audience engagement.

The new platform offers a thematic presentation of companies, products, and services, rather than the traditional alphabetical exhibitor list. It analyzes the interests of visitors and directs them to the relevant exhibitors. Meike Kern, Managing Director of Messe Husum & Congress GmbH (MHC), explains, "We offer a robust tool for content marketing and direct target group addressing. Contributions on product innovations, technical articles, or events ensure optimal presence in digital fair communication."

Exhibitors can present their innovations months before the event and generate targeted attention. Even after the event, the content remains accessible. Pascal Hofer, Project Manager of HUSUM WIND, says, "The idea of extending the fair to 365 days digitally is not new. The special feature is that the platform analyzes the interests of all users and compiles relevant information specifically for them." This way, interested parties receive the most important news from the industry directly in their newsfeed or in a compact, personalized email.

Companies like wpd, Deutsche Windtechnik, and Enercon are already using this tool for their digital presence. Through their own dashboard, they can see their marketing value daily and receive important performance metrics and support for lead generation. Exhibitors can thus reach their target groups more efficiently and significantly increase their digital reach.

Companies that register for HUSUM WIND 2025 will receive exclusive access to the platform and can immediately create and publish content. For more information on digital participation and content marketing offerings for exhibitors and interested parties, visit the HUSUM WIND website.

Contact:
Messe Husum & Congress GmbH & Co. KG
Am Messeplatz 12-18
25813 Husum
Germany
+49 4841 902-0
info@messehusum.com
messehusum.com