Many businesses stepped up their social media presence in reaction to the remote lifestyle 2020 introduced. Generating sales meant reaching customers online, and it’s likely that many retailers found themselves posting more than usual. The tips below will help you continue that momentum.

Post about your customers' accomplishments and other major life events. Shooters Archery is a good example. Their simple but effective posts receive a lot of engagement from customers, and contribute to building a community that supports them. Part of the reason their social media approach is so effective is that they let their customers drive their content. Shooters Archery posts about their customers often on their Facebook page. They'll share if a customer does well at a tournament, has a major life event, or gets an archery scholarship.

Concentrate on the Essentials Before you dive into a social strategy, make sure your pages have the basic ingredients for success. Focus on mastering the basics of social media, like posting quality photos, having your website in your Instagram bio, posting at least once a week and keeping up with algorithm changes. Instagram’s algorithm changes frequently, so retailers need to be prepared to shift tactics as needed.

Focus on What’s Important to the Platform Michelle Scheuermann, president and owner of BulletProof Communications LLC notes that if you want your posts to reach as many people as possible, you should focus on creating the types of posts that are important to that particular platform. For Instagram, video content like Reels is prioritized. For Facebook, time spent on the platform is more important than the type of post.

Retailers need people to comment on, save and share their posts for them to reach a larger audience. If people engage with your content, your posts receive a greater reach. Customers that engage with your posts will begin to see your page’s posts in their feed more often.

Be Consistent Consistency is also key when it comes to posting on social media. A retail shop should respond to all messages and comments within a day. If you don’t have the time to manage your social media on your own, hire someone to keep up with your sites and answer your customers’ questions promptly.

Additional Tips If you receive a lot of questions on social media, turn the most frequently asked ones into social media posts. For example, you might often be asked what type of tuning services you offer. You could post a video detailing them.

Combining adherence to the platform’s metrics with your own personal brand voice can lead to an effective social media strategy.