From Bean to Bakery, the new name for Coffee Concepts at Horecava 2026, is set to revolutionize the coffee and beverage industry. This transformation reflects the broader trend in the market where the morning and coffee moments have seen explosive growth. According to research by the FoodService Instituut Nederland, expenditure on out-of-home breakfasts has doubled between 2018 and 2024. One in five consumers now has breakfast outside their home at least once a week, with younger generations even having it more frequently.

The new exhibition hall, Koffie, Thee & Cacao, will be a hub for small and start-up businesses looking to present themselves to a professional audience. It will provide a space for artisanal makers, innovative startups, and passionate specialists without worrying about logistics or stand construction. Nadine Wigger, the fair manager of Horecava, emphasizes that "From Bean to Bakery shows that the coffee moment in hospitality is much more than just coffee. Tea, hot chocolate, warm milk drinks, and everything that goes with them are all part of this daily ritual."

This year's Horecava will feature an inspiring mix of established brands and promising young companies. For instance, De Bakkers Combinatie B.V., which has been part of Horecava for three years, offers an artisanal range of products with years of experience in the bakery segment. Their presence underscores Horecava's value as a place for craftsmanship and innovation. Additionally, the NK Koffie competition will draw top baristas from across the Netherlands over four days of precision, creativity, and taste.

Horecava is not just about coffee; it's about creating an immersive experience that encompasses everything from breakfast to sweet treats. The event attracts around 60,000 professionals from over 30,000 interested companies annually. Visitors can look forward to inspiration from both well-known brands and promising newcomers.

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