The Union of Cities of the Golden Ring participated in the Intourmarket-2025 international exhibition-forum, which took place from March 13 to 15, 2025, in Nizhny Novgorod. This event, part of the XX edition of Intourmarket, is a significant platform for regional hospitality. A joint stand named "Golden Ring of Russia" was organized to promote the region's attractions and novelties.

For three days, specialists from tourist information centers, travel agencies, and museums shared information about the unique attractions and new offerings of the route with guests. The business program included a session titled "Golden Ring on the Eve of the 60th Anniversary: Focus on Uniqueness," moderated by Natalia Bulakh, Executive Director of the Union of the Golden Ring Cities. This session attracted representatives from various sectors including tourism businesses, tour operators, travel agents, and tour guides.

The exhibition complex "Nizhny Novgorod Fair" hosted this event, providing an ideal venue for showcasing regional hospitality. The fair's organizers have been managing this event since 2006, ensuring a well-organized and engaging experience for all participants.

While specific numbers were not provided in the original text regarding exhibitors or attendees, it is clear that this event was a significant opportunity for promoting regional tourism. The Union of Cities of the Golden Ring successfully leveraged this platform to highlight the unique features and attractions of their cities.