The Bellavita is a major international trade fair for Italian food and beverages, which takes place annually in Amsterdam. It focuses on promoting Italian food and drink culture and providing a platform to discover and enjoy the variety and quality of Italian produce. Since its inception, the fair has developed into one of the most important events for Italian food producers and exporters to present their products to an international audience of professional visitors from the catering, retail, and wholesale sectors. Over the years, the fair has become more international and is now taking place in eight other cities and countries. Besides the main event in Parma, similar Bellavita events are organized in cities like London, Amsterdam, Warsaw, Chicago, Toronto, Bangkok, Riga, and Miami. The fair is divided into different product categories, such as wine and spirits, cheese and dairy products, meat and sausage products, fish and seafood, fruit and vegetables, confectionery, delicatessen, and convenience products. Various competitions, tastings, and award ceremonies are also held during the fair, where companies can present their products and have them recognized. The fair has seen a steady increase in exhibitors and visitors in recent years, underscoring its importance as a central platform for the Italian food and beverage industry in Europe and beyond. The Bellavita takes place annually, and therefore for the 8th time previsibly in January 2025 in Amsterdam.