Paper ASEAN, part of WEPACK ASEAN, is an international exhibition established in 2023, focusing on the future of the paper, pulp, and packaging industries in Southeast Asia. The name "Paper ASEAN" emphasizes the focus on the paper sector within the ASEAN region and highlights the importance of regional cooperation and innovation. This annual trade fair, held at the Malaysia International Trade & Exhibition Centre (MITEC) in Kuala Lumpur during the second half of the year, attracts industry professionals. The organizers, RX China and the World Packaging Organization (WPO), underscore the global significance and professional depth of the event. Paper ASEAN showcases the latest products and services in paper manufacturing and packaging, offering a platform for advanced machinery, sustainable materials, and innovative processing technologies. The wide range of products includes, among others, cardboard, gray board, craft paper, and art paper, as well as special papers like marble paper and those with metallic coatings. Special papers for medical purposes, cigarettes, and food packaging are also featured. The expo also provides insights into Malaysia's unique role in the paper and packaging industry and addresses the growing demand for sustainable packaging solutions. During the event, experts share their knowledge on current challenges and trends in the industry through conferences, seminars, and workshops. Exhibitors and visitors come from various sectors such as packaging paper manufacturing, printing, design studios, and publishing. As part of a series of fairs under the WEPACK group, Paper ASEAN facilitates networking between regional and international market participants, offering an ideal platform for professional discussions. The venue, MITEC, is among the most modern and largest exhibition centers in Southeast Asia and is easily accessible by various modes of transport. Its infrastructure supports the efficient execution of large international events, further enhancing Kuala Lumpur's profile as a dynamic Asian metropolis. Therefore, Paper ASEAN not only provides a platform for business relationships and the exchange of expertise but also an excellent opportunity to explore the vibrant city of Kuala Lumpur. The Paper ASEAN takes place annually, and therefore for the third time previsibly in November 2025 in Kuala Lumpur.