The "Taste & Trade 360" is an international trade fair that takes place annually at the Malaysia International Trade & Exhibition Centre (MITEC) in Kuala Lumpur. It focuses on food technology and hospitality and is organized by Brilliant Exhibitions Sdn Bhd. Its central importance in the industry is undisputed. The "360" in the name of the fair signifies a comprehensive view of the culinary world – from production and processing to the end consumer. It encompasses a wide range of topics, including interior and kitchen design, culinary arts, packaging, household appliances, manufacturing, ingredients and raw materials, as well as certifications. The fair showcases the latest products and services, ranging from innovative kitchen appliances to gourmet gadgets. Particularly noteworthy are the diverse seminars, conferences, and expert discussions that are highlights of the fair. These formats make "Taste & Trade 360" an important meeting point for professionals and enthusiasts of gastronomy. The fair's close connection with Malaysia and its rich culinary culture provides both local and international exhibitors with a platform to present their innovations and current trends in food technology. The visitors to the fair come from various areas, including restaurateurs, hospitality professionals, professional chefs, culinary experts, entrepreneurs, and students of gastronomy. The MITEC, as the venue in the heart of Kuala Lumpur, impresses with its excellent infrastructure and accessibility. It provides the ideal setting for a fair of international stature. In summary, the "Taste & Trade 360" is an indispensable event for everyone interested in current developments and innovations in the food and hospitality sector. It offers the opportunity to network with professionals, discover new products, and be inspired by the diverse culinary culture of Malaysia. The Taste & Trade 360 in Kuala Lumpur took place from Wednesday, 09. October to Friday, 11. October 2024.