The "Non-Food Asia Expo Kazakhstan" in Almaty is an international exhibition for non-food products held annually at the Atakent International Exhibition Center in Almaty. This fair serves as a central platform in Central Asia, bringing together buyers and manufacturers from around the world in the non-food sector. The event is organized by Mayer Expo Asia, a division of the Mayer Corporate Group, emphasizing the region's importance as a hub for international trade relations. The name "Non-Food Asia Expo" represents a trade fair specializing in non-food items for retail chains and marketplaces. It focuses on a variety of products and services, including tableware, household goods, appliances, textiles for various living areas, professional and household chemicals, cosmetics, perfumes, hygiene products, decorative items, gifts, toys, air fresheners, items for summer houses and rural vacations, and stationery. The fair plays a significant role in the city of Almaty and Kazakhstan as a whole, serving as an international trade and communication hub. It facilitates networking between local and international companies and contributes to the economic development of the region. Highlights of the "Non-Food Asia Expo" include the "International Conference on the Development of the Non-Food Products Market in Central Asian Countries." Here, experts share current trends and market information, and personal negotiation rounds between buyers and suppliers are offered. Exhibitors and visitors come from various industries, including retail chains, wholesale and retail, online commerce, interior design, and cosmetics. The fair attracts leading players from these sectors, including buyers, traders, exporters, and importers from Eurasia and other regions. As part of a series of fairs held in different locations, each event focuses on specific themes and targets particular audiences. In conclusion, the Atakent International Exhibition Center in Almaty, with its modern infrastructure and accessibility, provides an ideal setting for this international event. The fair offers a unique opportunity to dive into the dynamic world of non-food retail in Central Asia and establish new business contacts. The Non-Food Asia Expo Kazakhstan will take place on 3 days from Wednesday, 26. November to Friday, 28. November 2025 in Almaty.