The COSMETICS MARKETING EXPO in Tokyo, Japan's leading trade fair for cosmetic marketing, takes place annually in January at the prestigious Tokyo Big Sight. It attracts professionals from across the cosmetic industry looking for innovative marketing solutions and strategies. Organized by RX Japan Ltd., a renowned trade fair organizer, the expo serves as a platform for advertising, sales promotion, online and e-commerce support, branding, and customer engagement. It allows visitors to deeply explore the latest industry trends and technologies. Exhibitors from various sectors, including advertising agencies, software companies, and manufacturers of marketing tools, showcase their latest products and services. These include digital marketing tools, e-commerce platforms, CRM systems, social media analytics software, AR solutions for virtual makeup, influencer marketing services, brand identity design, and packaging solutions. The expo is a key component of COSME Week TOKYO, a series of trade shows focusing on various aspects of the cosmetic industry. It contributes to establishing Tokyo as a global center for cosmetic innovation and marketing. The main attendees of the expo are marketing experts, product developers, and sales promotion professionals who are in search of forward-looking solutions and effective networking. The event offers an ideal opportunity to stay informed about the latest trends, establish business contacts, and plan future projects. The venue, Tokyo Big Sight, provides an impressive and accessible location. Situated in the dynamic city of Tokyo, it reflects the innovative and creative spirit of the expo and is easily reachable through numerous transportation links, making it an ideal meeting point for international guests. Overall, the COSMETICS MARKETING EXPO is an indispensable event for all professionals in the cosmetic industry who want to experience the latest marketing techniques and strategies firsthand. The COSMETICS MARKETING EXPO will take place on 3 days from Wednesday, 14. January to Friday, 16. January 2026 in Tokyo.