The "Sales & Digital Marketing Week Autumn" held at Makuhari Messe in Chiba, near Tokyo, serves as a central hub for leading experts in sales and digital marketing. This event has evolved into a versatile forum for technological advances and innovations, now including special segments such as Japan DX Week and E-commerce & Store Week, organized by RX Japan Ltd. This annual fair is part of an extensive series of events that also take place in other Japanese cities like Osaka, Nagoya, and Tokyo. A key theme of the fair is "Digital Transformation", which highlights the integration of digital technologies into sales and marketing processes. The event takes place at Makuhari Messe in Chiba and attracts professionals from marketing, sales promotion, public relations, and sales. As Japan's largest IT exhibition, it serves as a platform for showcasing products and services including Sales Force Automation (SFA), Customer Relationship Management (CRM), Sales Enablement Tools, Social Media Marketing, and advanced solutions for marketing automation and customer interaction through data analysis and artificial intelligence. The significance of the fair not only grows with its size and thematic diversity but also through its focus on the latest trends in digital transformation. Highlights include lectures by industry leaders, hands-on workshops, networking opportunities, and the introduction of new products and services. The fair reflects the dynamic and innovative atmosphere of Chiba and emphasizes the city's importance as a major industrial and technological hub in Japan. It offers an excellent opportunity to learn about the latest technologies and to make valuable business contacts. The "Sales & Digital Marketing Week Autumn" targets not only professionals from sales and marketing but also industry representatives interested in advanced digital technologies and their business applications. This confirms its role as a comprehensive platform for knowledge and experience exchange across industry boundaries. In summary, the fair provides an excellent opportunity for further education and networking, and thanks to its good transport connections, it is easily accessible. It stands out as a significant event in Japan's business calendar and continually serves as a valuable resource for all those involved in digital sales and marketing strategies. The Sales & Digital Marketing Week Autumn will take place on 3 days from Wednesday, 22. October to Friday, 24. October 2025 in Chiba.