LICENSING JAPAN, a key event of CONTENT TOKYO, takes place at Tokyo Big Sight in Tokyo and is the leading trade fair in Japan for licensing characters and brands. This annual trade show serves as a pivotal platform for the presentation and marketing of intellectual property. The exhibition covers a wide array of categories such as anime, manga, books, magazines, corporate and sports brands, as well as other industries including automotive, beverages, and food. It extends into areas like illustration, graphic design, artistic photography, television programs, films, music, videos, and games. The event attracts industry professionals worldwide, including manufacturers, retailers, and licensing agents looking for new business opportunities. Hosted by RX Japan Ltd., this fair provides a platform where exhibitors showcase the latest trends in characters, branded products, artworks, media entertainment, and sports items. The deep connection to Japanese culture is highlighted through the display of both traditional and modern content. LICENSING JAPAN not only acts as a sales and marketing platform but also as a venue for launching new products in the licensing field. With its broad participation from various sectors such as automotive, fashion, sports, and media, the fair emphasizes the extensive significance and applicability of the licensing business. As part of CONTENT TOKYO, LICENSING JAPAN offers professionals from around the world the opportunity to meet and exchange ideas. The venue, Tokyo Big Sight, is not only known for its excellent infrastructure but also for its central location, playing a vital role in the trade show industry of the Tokyo metropolitan area. Exhibitors and visitors meet for the 17th time on the LICENSING JAPAN on 3 days from Wed., 02.07.2025 to Fri., 04.07.2025 in Tokyo.