The "Advanced Digital Technology Expo" (ADT Expo), a key component of CONTENT TOKYO, is held at the impressive Tokyo Big Sight in Tokyo and serves as a premier showcase for the future of entertainment and interactive technologies. This annual fair is a meeting point for the digital avant-garde, providing innovative companies a platform to present their latest developments in VR/AR/MR, ultra-realistic video and sound effects, as well as advanced materials and devices. The ADT Expo attracts exhibitors and visitors from a wide range of industries, including consumer electronics, software development, and industrial design. It places a special emphasis on interactive user experiences and introduces groundbreaking technologies. As a major hub for professionals and visionaries from Japan and all of Asia, the expo facilitates the exchange of knowledge, the forging of partnerships, and the expansion of technological boundaries. The organizer, RX Japan Ltd., promotes dynamic, cross-professional networks through the event. A distinctive feature of the ADT Expo is its integration into CONTENT TOKYO, a series of trade fairs dedicated to the latest trends in content production. The expo is characterized by its focus on technological innovation and practical applicability, serving as a hotspot for creativity and progress, whether through product launches or competitions that recognize outstanding ideas. The ADT Expo is held at Tokyo Big Sight, a location known for its technological affinity and its role as a gateway to Asia. The center, with its excellent infrastructure, provides optimal conditions for international visitors who arrive via Haneda Airport and excellent transport links. Each year, the expo confirms its leading position in the world of digital technologies and underscores Japan's commitment to the global technology scene. Participants and visitors not only gain insights into the future of technology but also experience the dynamism and hospitality of one of Asia's most innovative cities. Already for the thirteenth time the Advanced Digital Technology Expo takes place on 3 days from Wed., 02.07.2025 to Fri., 04.07.2025 in Tokyo.