Launched in 2022, ISM Japan is the first specialized trade fair for the confectionery and snack industry in East Asia, serving as a significant marketplace for innovations and business developments in this sector. The fair is held annually at Tokyo Big Sight, the largest exhibition and convention center in Tokyo, renowned for its distinctive architecture. It attracts exhibitors and visitors from around the world who are keen to learn about the latest trends and technologies in the industry. Organized by Koelnmesse Co., Ltd., a subsidiary of Koelnmesse GmbH based in Cologne, ISM Japan serves as a platform to showcase the latest products in areas such as chocolate, confectionery, fine pastries, savory snacks, bread, cakes, ice cream, and frozen food. Advanced technologies and equipment for the production and packaging of these items are also presented. More than just an exhibition, ISM Japan is a vital meeting point for professionals in the food industry, from producers to suppliers and retailers, making it an indispensable event for those in the sector. A highlight of the fair are the tastings and product demonstrations, which offer participating companies the opportunity to present their innovations to a broad audience and stand out from the competition. Thanks to its close connection to Japan, a country known for its innovative food industry and a commitment to quality and aesthetics, the fair serves not only as a business event but also as a cultural bridge that celebrates the uniqueness and diversity of both Japanese and international confectionery and snack cultures. The central location of Tokyo Big Sight facilitates access for international visitors, making ISM Japan an attractive destination for industry professionals worldwide. On the whole the organisers welcomed on the 3 days of the fair, from 10. April to 12. April 2024, about 932 exhibitors and 55214 visitors on the ISM Japan in Tokyo. The ISM Japan in Tokyo took place from Tuesday, 15. April to Thursday, 17. April 2025.