The PromotionTrade Exhibition, abbreviated as PTE, is an international trade fair in Rho, Italy, specializing in promotional items, advertising apparel, and personalization technologies. Since its inception in 2000, it has established itself as the only event of its kind in Italy, attracting professionals from all over the world. Attendees include staff from advertising and incentive agencies, mail-order companies, and industry specialists. The fair, which usually takes place at the end of January, offers a wide range of products and services. These include gift items, promotional specialties, high-end items for catalogs and incentives, promotional clothing and accessories, technical and professional safety clothing, as well as household linens, food, and wine products. Notably, areas such as stationery, printing techniques - digital, screen, pad, sublimation printing - as well as laser cutting, engraving, marking, embroidery, heat pressing, and transfer pressing stand out. Consumables such as inks, threads, pads, and transfer papers are also part of the offering. PTE serves not only as a platform for manufacturers, importers, and exclusive representatives to present their latest products but also as an important networking platform for the industry. An extensive program of seminars and workshops provides additional learning and interaction opportunities for visitors. The event is held at Fiera Milano Rho, one of Europe's largest and most modern exhibition complexes. This location offers excellent infrastructure and is easily accessible, contributing to the fair's international appeal. On the whole the organisers welcomed on the 3 days of the fair, from 25. January to 27. January 2023, about 112 exhibitors from 12 countries and 4218 visitors from 47 countries on the PTE PromotionTrade Exhibition in Rho. The PTE PromotionTrade Exhibition will take place on 3 days from Wednesday, 21. January to Friday, 23. January 2026 in Rho.