EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori), also known as the International Motorcycle and Accessories Exhibition, is an annual trade show held every November at the Fiera Milano Rho fairgrounds in Milan, Italy. Established in 1914, it has evolved into the world's premier motorcycle and bicycle exhibition, consistently attracting millions of visitors. Hosted by EICMA SpA, a subsidiary of ANCMA (the National Association of the Bicycle, Motorcycle, and Accessories Industry, part of the larger industrial association Confindustria), the exhibition serves as the primary marketing tool for member companies, which include some of the most prestigious names in the two-wheeler industry. EICMA presents an extensive array of products and services encompassing the entire spectrum of the two-wheeler industry. These include the latest motorcycles, bicycles, scooters, specialized vehicle parts, accessories, and cutting-edge technology. The exhibition is not only a platform for showcasing new products and networking among professionals but also a window into the future of two-wheeled mobility. A crucial feature of EICMA is its dynamic shows and live events. Highlights include the "Motolive Area," a special zone where visitors can witness breathtaking motorcycle shows and demonstration rides. In the Bicycle Pavilion, visitors have the opportunity to closely view a variety of bicycles and engage with industry experts. Extraordinary events like the 6-Day Bicycle Race and the "European Supercross Championship" draw sports enthusiasts and provide a platform for professional bicycle and motorcycle riders to display their skills and achievements. EICMA is a comprehensive experience that merges business, innovation, and entertainment. It stands out in the international trade show calendar and emphasizes the deep-rooted significance of cycling in Italian culture and industry. By combining tradition with a forward-looking perspective, EICMA remains the ultimate destination for manufacturers, dealers, professionals, and two-wheeler aficionados. The first two days of the trade fair are usually reserved for trade visitors and journalists. The EICMA will take place on 6 days from Tuesday, 04. November to Sunday, 09. November 2025 in Rho.