The Athens Fashion Trade Show (AFTS) stands as the central event of the fashion industry in Southeast Europe, held semi-annually at the Metropolitan Expo in Athens. As the largest fashion fair in the region, it facilitates the exchange and presentation of innovative creations. Organized by ROTA SA, a leading exhibition organization, the event attracts a multitude of industry experts, including designers, manufacturers, and retailers. The fair reflects the fashion diversity and creative potential of Athens, reinforcing its role as a fashion hub in Southeast Europe. It encompasses a wide range of themes, from women's and men's fashion to casual wear, footwear, accessories, and jewelry. Notable highlights include the "BIKINI" show, which presents resort collections from various eras, and the "Fresh" section, which provides a platform for emerging talents. The fair's attendees include retailers, wholesalers, buyers, and fashion enthusiasts in search of the latest trends and products. Competitions and award ceremonies are also held to honor outstanding achievements in the fashion industry. The Metropolitan Expo, conveniently located near the Athens International Airport, provides an ideal and accessible location for this significant event. Its location not only enhances the economic significance of Athens but also contributes to the city's cultural enrichment. Overall, the Athens Fashion Trade Show offers a unique opportunity to experience the vibrant energy of the fashion industry and to participate in a global dialogue that continually pushes the boundaries of traditional design. The Athens Fashion Trade Show will take place on 4 days from Thursday, 25. September to Sunday, 28. September 2025 in Athens.