The Munich Promotional Products Trade Fair, commonly known as WMM, is an annual trade fair that has established itself as a central platform for innovations and trends in the promotional products industry. Organized by Promo Event GmbH, the fair traditionally takes place at the end of January in the MOC Event Center in Munich. As one of the most important communication and information platforms in the industry, WMM offers exhibitors an excellent opportunity to present their products and services to a knowledgeable audience. The fair annually attracts marketing experts, buyers, and advertising decision-makers from various industrial sectors, large corporations, and medium-sized companies. The fair covers a wide range of promotional products and related services. From classic advertising items to the latest digital marketing tools, the newest developments and trends are presented here. Special attention is given to innovative solutions and products that support a successful marketing mix. A highlight of WMM is the introduction of industry innovations, often paving the way for future marketing strategies. The fair thus offers a unique opportunity to learn about current and future trends and to establish valuable contacts in the advertising industry. The fair's location, the MOC in Munich, with its modern infrastructure and central location, offers ideal conditions for exhibitors and visitors. Equipped with a multitude of exhibition halls and conference rooms, the MOC is perfectly suited to accommodate the diversity and scope of the fair. Overall, the WMM Munich Promotional Products Trade Fair is an indispensable event for everyone involved in the advertising industry. It provides a unique platform for exchanging ideas, presenting new products and services, and networking with industry experts. The Promotional Products Trade Fair (WMM) will take place on Thursday, 15. January 2026 in Munich.