The "Fascination Cycling" fair in Bad Salzuflen is an annual highlight for cycling enthusiasts and leisure aficionados, taking place every January. Since its inception in 2018, the bicycle fair has evolved into a significant meeting point in the East Westphalia-Lippe region. The event is organized by Mevelo, a company renowned for its expertise in the bicycle industry. Spanning an area of over 6,000 square meters, the fair features numerous well-known exhibitors from the cycling sector showcasing their latest and most innovative products and services. The thematic focuses range from the latest bicycle models and trends to tips for an enjoyable cycling season. A special highlight is the 1,000 square meter indoor test track, which offers visitors the chance to try out various bicycles on site. Another feature of the fair is the BMX fun course, which provides excitement and fun. The fair also serves as a platform for professional consultations, where visitors can benefit from expert knowledge. Away from the hustle and bustle of the fair, the media lounge, with its numerous press publications and bicycle adventure films, offers a space for relaxed breaks. The fair takes place at the Bad Salzuflen Exhibition Center, located just outside the city on Ostwestfalenstraße. This location is easily accessible by both public transport and car, with numerous free parking spaces available for drivers. Overall, "Fascination Cycling" in Bad Salzuflen offers a unique opportunity for cycling enthusiasts to discover the latest innovations, network with like-minded individuals, and benefit from a variety of offers and services related to cycling and leisure. The Fascination Cycling in Bad Salzuflen took place from Saturday, 18. January to Sunday, 19. January 2025.