The "myhome!" (meinZuhause!) fair at the ratiopharm arena in Neu-Ulm is an annual event that has established itself as a popular public exhibition in the Donau-Iller region, primarily targeting real estate enthusiasts, homeowners, and individuals interested in new constructions. The ratiopharm arena in Neu-Ulm is a multifunctional event hall used for various events, including sports competitions, concerts, fairs, and conferences. It is home to the ratiopharm Ulm basketball team and can accommodate up to 9,000 visitors depending on the event. The arena is well connected to transportation networks, facilitating arrival by car or public transport, and offers ample parking for visitors with different parking areas available depending on the event. The fair at the ratiopharm arena in Neu-Ulm is part of a series of exhibitions organized in various German cities by Mattfeldt & Sänger Marketing und Messe AG from Kempten. With extensive experience in organizing fairs on topics like construction, employment, education, health, and family, the organizer provides a solid platform for exhibitors and visitors. The focus of the "myhome!" (meinZuhause!) fair is on various aspects of living from house construction and real estate to financing and subsidies, building materials, structural elements, energy, and building services. Topics such as renovation, refurbishment, burglary protection, security, living, and gardening are also part of the comprehensive offerings. Visitors can explore a wide range of product groups, including building materials, prefabricated houses, real estate, heating and solar technology, smart home solutions, and interior and garden design ideas. In addition to the exhibition, a diverse program of lectures enriches the fair, where experts share important information and trends on topics like building, renovating, financing, and security. A highlight is the large exposition wall, where visitors can find information on current projects and offers. The myhome! (meinZuhause!) takes place annually, and therefore for the 16th time previsibly in January 2026 in Neu-Ulm.