The "JAGEN UND FISCHEN" trade fair in Augsburg, one of the leading trade and public exhibitions in Southern Germany, caters to hunters, anglers, nature lovers, and families. Held annually since 1987 in January, it is organized by Messe Augsburg – Augsburger Schwabenhallen Messe- und Veranstaltungsgesellschaft mbH. This organizer is renowned for its professional management and commitment to sustainable, eco-conscious fairs. Characterized by Bavarian coziness, the fair offers visitors a unique experience. Its aim is to introduce a wide audience to the themes of hunting and fishing. The focus is on the latest products and services in hunting, fishing, and nature conservation. Visitors can learn about equipment, clothing, hunting weapons, fishing gear, and much more. The fair features numerous highlights and a diverse accompanying program. This includes impressive presentations of birds of prey, flight shows, demonstrations of hunting dogs, and pole shows. Additionally, live demonstrations of fish dish preparation are offered, providing both educational and sensory delights. Another highlight is the performances of the hunting horn players, creating a festive atmosphere. For children, there's a varied program, making the fair an experience for the whole family. The venue, Messe Augsburg, combines modern halls with a regional atmosphere, making "JAGEN UND FISCHEN" a must-visit for all enthusiasts. With its mix of expert information, experiences, and Bavarian hospitality, the fair has become an important date in the calendar of many professionals and hobby enthusiasts. The JAGEN UND FISCHEN will take place on 3 days from Friday, 16. January to Sunday, 18. January 2026 in Augsburg.